Marketing Brief
The first week of the month saw our social media feeds dominated by the entire cast of Davos and Coachella descending upon the Indian town of Jamnagar for the pre-wedding celebrations of Indian billionaire Mukesh Ambani’s son. The sheer extravagance of the event catapulted #AmbaniWedding to the top.
Between enough food to feed a small island nation and enough jewels to give the British Museum a run for its money, the event was not only notable for its ability to call us poor in five languages, but also for its virality.
But how did the Ambani PR machine manage to accomplish this feat? Here are some of the biggest lessons every marketer can take away from this pre-wedding extravaganza, on this week's #MarketingBrief.
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